Bringing attention to the verified boldness that comes from using Listerine. 

Bringing attention to the verified boldness that comes from using Listerine. 

2016
Agency: JWT
Client: Listerine
Role: Copy

2016/Agency: JWT/Client: Listerine/Role: Copy

Listerine performed an actual global survey that concluded that its mouthwash users acted bolder in given scenarios than non-users. 

While interning at JWT, I wrote this radio spot and billboards as part of the campaign centered on the survey, resulting in my first produced work. 

Listerine performed an actual global survey that concluded that its mouthwash users acted bolder in given scenarios than non-users. 

While interning at JWT, I wrote this radio spot and billboards as part of the campaign centered on the survey, resulting in my first produced work.