EMPIRE STATE OF KIND
Rebranding America's rudest city as its KINDest.
Rebranding America's rudest city as its KINDest.
2016
Agency: Berlin Cameron United
Client: KIND Bars & Snacks
Role: Copy, activations
Art: Alessandro Echevarria
2016/Agency: Berlin Cameron United/Client: KIND
/Role: Copy, activations/Partner: Alessandro Echevarria
KIND wanted a campaign to make a larger imprint in New York City. Our idea was to flip NY's reputation from being an inhospitable city to being a kind one.
Through a series of activations and OOH, we'd engage with locals and tourists to brighten their days and spread a little kindness: Construction workers shouting words of encouragement rather than catcalls; marking great photo POVs for tourists; and a tweet-response Act of Kindness Commemorative Plaque activation.
Designed by Uri Weiss
CONTACT: [email protected]
All work copyright Uri Weiss ©2018