PITCHWORK
Below is a collection of rips and pitches I wrote for FCA across brands like Maserati, Dodge, Alfa Romeo, and Ram. Some utilize video, stunt, some are a combination of the two. They were pitched but...well you can lead a horse to water, etc.
Below is a collection of work I pitched for FCA across brands like Maserati, Dodge, Alfa Romeo, and Ram. Some utilize video, stunt, some are a combination of the two.
ANTIQUES ROADSHOW:
ON THE ROAD
Agency: Sapient
Client: Alfa Romeo
Role: Copy, concept
NOISE CONTROL REPEAL
Client: Dodge/Role: Copy, concept
Alfa Romeo wants to let the world know about its new tech and safety features which promise a smoother, more controlled, safer drive...so smooth, controlled and safe, in fact, that you could handle delicate antiques from the back on one doing 120 around a test track as it races competitor vehicles.
ALFA ROMEO PRESENTS:
THE MICHAEL BAY SCHOOL OF DRIVING
Agency: Sapient
Client: Alfa Romeo
Role: Copy, strategy
NOISE CONTROL REPEAL
Client: Dodge/Role: Copy, concept
Michael Bay is famed for his mindless action movies which feature insane, epic car chases. After his Netflix movie "6 Underground" featured an Alfa Romeo Quadrifoglio deftly maneuvering through the streets of Italy while escaping BMWs, we thought it would be great to continue working with him.
So we came up with a real-world twist on driver's ed classes in which Michael Bay would teach Alfa drivers how to drive in *his* world.
NOISE CONTROL
Agency: Sapient
Client: Dodge
Role: Copy, strategy
NOISE CONTROL REPEAL
Client: Dodge/Role: Copy, concept
Two years after Dodge introduced the Challenger to America, the Noise Control Act of 1972 was created. Coincidence? No. Opportunity.
The idea was to air this spot during the Super Bowl and across social channels to drive viewers to a real petition to repeal the Noise Control Act of 1972 and free the Challenger to be the loud, brash American muscle car that it is.
REAL PEOPLE*
(PORTRAYED BY ACTORS)
Agency: Sapient
Client: Chrysler
Role: Concept, copy
TOM SELLECK UPGRADE
Client: Alfa Romeo/Role: Copy, strategy
I watched the Super Bowl with some normal (non-advertising) people one year. And when the Chevy "Real People" ad came on everyone lost their minds. They complained that it was awful. I think they actually felt shortchanged by a massive company that was supposed to have given them solid entertainment in exchange for their attention. (I think there's a lesson there for anyone in advertising.)
They asked me why on earth Chevy would release something so bad.
It was at that moment that I made a solid vow to every single person in that room that I would fix this betrayal. Here's my revenge.
GESTALT
Agency: Sapient
Client: Alfa Romeo
Role: Pretty much everything (except adding superfluous
sex appeal)
TOM SELLECK UPGRADE
Client: Alfa Romeo/Role: Copy, strategy
The German word "gestalt" denotes something that is greater than the sum of its parts. The Germans made a word for it. The Italians made a car for it.
There's another German word, "Weltschmerz," which denotes a deep sadness about the inadequacy or imperfection of the world. The Germans made a word for it. The client made a decision for it. And the spot didn't get made.
#sadvertising. (We made a hashtag for it.)
THE TOM SELLECK FUNDRAISER
Agency: Sapient
Client: Alfa Romeo
Role: Concept, writing, strategy
TOM SELLECK UPGRADE
Client: Alfa Romeo/Role: Copy, strategy
Use one cultural icon to advertise another. Little bait-and-switch.
THE POST-GRADUATE
Agency: Sapient
Client: Alfa Romeo
Role: Concept, writing
TOM SELLECK UPGRADE
Client: Alfa Romeo/Role: Copy, strategy
Giving America a little bit of closure.
Designed by Uri Weiss
CONTACT: [email protected]
All work copyright Uri Weiss ©2018