OUR PHONE SPEAKS VALYRIAN

OUR PHONE SPEAKS VALYRIAN

Using Samsung technology to create an immersive Game of Thrones user experience tailored for virality.

Using Samsung technology to create an immersive Game of Thrones experience. 

2017
Agency: R/GA
Client: Samsung North America
Role: Concept, copy, experience design

2017/Agency: R/GA/Client: Samsung North America
/Role: Concept, copy, experience design

Partnering with HBO, Samsung creates a written Valyrian component to the Game of Thrones language in which the show's season 7 OOH advertisements are written.

Using the Galaxy S8's new Bixby Translate feature, fans would decode text—revealing lines, easter eggs, and even the new season's release date.

Minimal branding and lack of instructions would promote speculation and inquisitiveness, driving engagement and sharing. 

Partnering with HBO, Samsung creates a written Valyrian language in which Game of Thrones season 7 OOH advertisements are written.

Using the Galaxy S8's new Bixby Translate feature, fans would decode text—revealing lines, easter eggs, and even the reveal the new season's release date.