ENVELOP
Creating a one-of-a-kind 360° Lady Gaga concert.
Creating a one-of-a-kind 360° Lady Gaga concert.
2017
Agency: R/GA
Client: Samsung North America
Role: Creative lead, copy, activations
Art: Chu Chu
UX Design: Gabriel Mitchell
Tech Design: Hang Do Thi Duc
2017/Agency: R/GA/Client: Samsung North America
/Role: Creative lead, copy, activations/Art: Chu Chu
/UX Design: Gabriel Mitchell/Tech Design: Hang Do Thi Duc
Samsung asked the R/GA Apprentice program for ideas that would put their 360° camera and all its features front-and-center in a live music experience.
After the initial insight that traditional concerts only utililize >90° field of vision, our team decided that the best solution would be the simplest: create a new type of concert. Highly designed and choreographed, the visual component of the show would need a performer to match, so we chose Lady Gaga.
What followed was a 3 month project culminating in a pitch to Samsung's CMO and CCO.
Designed by Uri Weiss
CONTACT: [email protected]
All work copyright Uri Weiss ©2018